Sony makes some of the most accurate, best-processed TVs you can buy, and they come at a premium. These are the best Sony BRAVIA TVs sold new on Amazon, picked from lab test results, plus an honest look at when a Sony is worth paying more for.

The short answer

The best Sony TV is the BRAVIA 8 II OLED (about $2,000 at 55", $2,500 at 65"): perfect blacks, vibrant QD-OLED color, and Sony's excellent processing.

For a bright room, the BRAVIA 9 (about $2,800 at 65") is far brighter. For value, the BRAVIA 7 (from about $1,100) delivers Sony's picture for much less.

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In this guide
  1. Quick comparison
  2. Why buy a Sony TV?
  3. Best overall: BRAVIA 8 II
  4. Best for a bright room: BRAVIA 9
  5. Best value: BRAVIA 7
  6. Is a Sony worth paying more for?
  7. What about the BRAVIA 9 II and 7 II?
  8. Don't forget the sound
  9. Frequently asked questions

Quick comparison

TVTypeSizes on AmazonBest forPrice
Sony BRAVIA 8 IIQD-OLED55", 65"Movies in a dim room, wide seating~$2,000 / ~$2,500
Sony BRAVIA 9Mini LED65"Bright living rooms~$2,800
Sony BRAVIA 7Mini LED55", 65"Best value Sony~$1,100 / ~$1,600

Our picks follow RTINGS' lab testing, limited to Sony TVs you can buy new on Amazon. RTINGS' current top Sony picks are the 2026 BRAVIA 9 II and BRAVIA 7 II, which use Sony's new RGB Mini LED backlights. They aren't sold new on Amazon right now, so we've picked the models that are. They're the BRAVIA 8 II, which is still Sony's current OLED, plus the 2024 BRAVIA 9 and BRAVIA 7, which RTINGS still rates highly.

Why buy a Sony TV?

Best Sony TV overall~$2,000 (55") · ~$2,500 (65")
Sony BRAVIA 8 II OLED
RTINGS: excellent for mixed usage · Sony's upper mid-range pick · 2025 model

Sony's best TV for movie lovers. It uses the same QD-OLED panel type as Samsung's flagship, so you get perfect blacks with no blooming around bright highlights, and vibrant, lifelike color. Its viewing angle is incredibly wide, so everyone on a big sectional sees the same picture. It also does a great job of dimming direct reflections from lamps and windows. Gaming is solid too, with 4K at 120Hz and VRR.

Worth knowing: it isn't bright enough in SDR for a very bright room, and blacks look gray with strong room light. Only two of its HDMI ports are HDMI 2.1, and it tops out at 120Hz. RTINGS calls it a bit disappointing next to Sony's older A95L, since it barely improves on it.

Check 55" price on Amazon Check 65" price on Amazon Prices change often — verify current pricing on Amazon.
Best Sony for a bright room~$2,800 (65")
Sony BRAVIA 9 (65")
RTINGS: great for mixed usage · Sony's 2024 flagship · Mini LED

If you want the Sony picture in a sunny living room, this is the one. Its black levels approach OLED with barely any blooming, HDR highlights are amazing, and its superb SDR brightness overcomes glare from indirect light. Its brightness in full-screen bright scenes is far higher than the BRAVIA 8 II's. Sony's top-tier processing makes low-quality content look good, and it's very accurate across the board, which makes it an excellent home theater TV for people who don't want an OLED.

Worth knowing: it struggles with direct reflections from a lamp or window opposite the screen, motion is blurry in Game Mode, and its input lag is higher than competitors'. It has only two HDMI 2.1 ports, and one doubles as the eARC port, so a soundbar takes up a high-bandwidth input. It's also expensive: RTINGS found the cheaper Samsung S95F OLED (about ~$2,200) delivers much better picture quality.

Check price on Amazon Prices change often — verify current pricing on Amazon.
Best value Sony TV~$1,100 (55") · ~$1,600 (65")
Sony BRAVIA 7
RTINGS: impressive for mixed usage · Sony's cheapest Mini LED · 2024 model

The affordable way into Sony's picture quality. It has very good black levels with minimal blooming, excellent HDR brightness, and superb SDR brightness for a lit room. Its colors are vibrant and accurate, and its upscaling is fantastic. It has the HDMI 2.1 features to get the most from a PS5 or Xbox Series X.

Worth knowing: it handles direct reflections poorly, motion blurs in Game Mode, and its narrow viewing angle makes it a poor fit for wide seating. Like the BRAVIA 9, it has two HDMI 2.1 ports, one shared with eARC. Want it bigger? It's our pick in the best 85-inch TVs.

Check 55" price on Amazon Check 65" price on Amazon Prices change often — verify current pricing on Amazon.

Is a Sony worth paying more for?

Be honest about what you're paying for. In RTINGS' testing, Sony's strengths are processing, accuracy, and color, not raw performance per dollar:

So buy a Sony if you value its processing for discs and cable, its natural color, or its PS5 features, or if you simply prefer Google TV. If you just want the best picture for the money, the LG and Samsung OLEDs above are better buys. Our guide to OLED vs QLED vs Mini LED explains which type of TV suits your room.

What about the BRAVIA 9 II and BRAVIA 7 II?

Sony's 2026 models replace the regular Mini LED backlight with an RGB Mini LED backlight, which uses red, green, and blue LEDs for more vivid color. RTINGS found the BRAVIA 9 II a noticeable step up over the BRAVIA 9, with higher peak brightness and a matte anti-reflective screen that all but eliminates direct reflections. The BRAVIA 7 II is a slighter step up over the BRAVIA 7, a bit brighter with more vibrant color. Neither is sold new on Amazon as we write this, so the 2024 models above are the best Sony Mini LEDs you can buy there. We'll update this guide when that changes.

Don't forget the sound

Thin TVs can't fit good speakers. Sony's own BRAVIA Theater Bar 5 is a natural match, and the BRAVIA 9 can use its built-in speakers as a center channel with compatible Sony soundbars and receivers. For the full movie experience, see our best surround sound systems.

Frequently asked questions

What is the best Sony TV?
The best Sony TV you can buy new on Amazon is the BRAVIA 8 II OLED. It has perfect blacks, vibrant QD-OLED color, an incredibly wide viewing angle, and Sony's excellent processing. RTINGS rates the newer BRAVIA 9 II as Sony's best overall, but it isn't sold new on Amazon right now.
Is the Sony BRAVIA 8 II worth it?
It's an excellent TV, but it's expensive for what it delivers. RTINGS found the LG G5 and Samsung S95F beat it overall and cost less, and the LG C5 is closely matched for about half the price. Buy the BRAVIA 8 II if you value Sony's processing and natural color, or want its PS5 features.
Is Sony better than LG or Samsung?
Sony leads on image processing and accuracy, which helps DVDs, Blu-rays, and cable look better. LG and Samsung OLEDs usually offer more brightness, better gaming features, and lower prices for similar picture quality. Sony TVs also have only two HDMI 2.1 ports and top out at 120Hz.
Which Sony TV is best for PS5?
The BRAVIA 8 II is the best Sony for PS5, with perfect OLED blacks, 4K at 120Hz, VRR, and Sony's Auto HDR Tone Mapping and Auto Genre Picture Mode. Competitors from LG and Samsung offer higher refresh rates and more HDMI 2.1 ports. See our best TVs for PS5 guide.
What is the difference between the Sony BRAVIA 7, 8, and 9?
The BRAVIA 7 is Sony's most affordable Mini LED with local dimming. The BRAVIA 9 is its brighter flagship Mini LED with far more dimming zones and better blacks. The BRAVIA 8 II is an OLED, with perfect blacks and the widest viewing angle, but it's less bright than the BRAVIA 9.